For a lot of people, Instagram merely enacts as a social media platform on which they can connect with their friends and family by sharing photos and videos. For some others, it serves a higher purpose, such as a source of earning money on said platform. This is also termed as ‘affiliate marketing’ is the most prevalent way of making money. So let’s get into how you can earn from affiliate marketing on Instagram? But, firstly, let’s start with figuring out what is affiliate marketing.
What is Affiliate Marketing?
In simpler terms, it can be defined as a marketing strategy that requires you to promoting a brand’s or companies product to your audience after having signed up with said brand or company. Then you may get paid a commission on every purchase one of your Instagram followers makes through the links you have provided while promoting the product. This is mutually beneficial for both the brand or company and the promoter, as it helps increase the brand or companies sales.
How does it work?
Choosing an Affiliate Niche
You are required to choose an affiliate niche which works best for you as there are a number of affiliate marketing program available which you can opt from. Examples of certain niches may be fashion, fitness, beauty, nature, etc. This is important because your followers follow you because of their interest in the type of content you put out. Hence, you may have a large audience for, for instance, fitness who will be interested in products related to fitness thus you should choose a fitness affiliate program that your audience can relate to.
Signing up on an Affiliate Marketplace
With the help of affiliate marketplaces, affiliate marketing has been made that much easier after which all you have to do is start promoting products on Instagram.
How to promote Affiliate Marketing Products on Instagram?
Make use of Affiliate Links
You can add affiliate links in your Instagram bio, or add the links on your posts or stories. Some brands or companies do not provide affiliate links but instead provide coupons or cuts which you can mention on your posts or stories.
Utilizing Instagram Shout-Outs
Shout-outs on Instagram generally tend to be as a result of paid promotions. These shout-outs can be given by mentioning a particular brand or company or by promoting the brand or companies Instagram page. Influencers also may include a particular product that they are promoting.
Making use of Hashtags on Instagram
When promoting a particular brand or company’s product it is also important to make use of hashtags, which should be relevant to the post or story being made. Hashtags enact as a direct cut to providing more engagement and likes on the post. Since not only will your followers be noticing the post, but also those who do not follow you but have landed on your page through the hashtag. To add to that, hashtags are a great way to keep track of how well your followers are responding to the product you are promoting.